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Campaign Update 2004
: Kingsley Aikins
It hardly seems like five
years since we launched our Hope & History Campaign
to raise $100 million between 1999 and 2003. And
yet, here we are at the successful conclusion of
what has been a fascinating period in the life of
The American Ireland Fund, and indeed, The Worldwide
Ireland Funds.
Under the committed leadership of our Boston-based Campaign Director, Caitriona
Fottrell, a structured program of research, cultivation, solicitation and stewardship
was put in place with over 240 Campaign ‘asks’ being made. The response
was nothing short of sensational, particularly at the Board level. AIF directors
contributed over 66% of the total raised. Worldwide reaction was similarly astounding
with the aus$1 million gift to Integrated Education in Northern Ireland by Lady
Mary Fairfax in Sydney being a wonderful example.
The impact of the Campaign was more than just financial: it has galvanized the
entire organization. We now have committed and enthusiastic Boards around the
world, who are willing to lead and give. They have a greater appreciation of
the mission of The Funds and the impact of our work. Increasing visits to Ireland
for our annual conference and at other times have reinforced this commitment.
So much so, that we are encouraging a greater number of visits with the launching
of our ‘Fly-In’ program.
The Campaign has also made clear the challenges we now face going forward, particularly
the constant struggle to raise undesignated funds to build an endowment and to
put The Funds on a more sustainable financial footing. The continuing
over-dependence of the organization on a small number of major events, (and by
definition), a small number of key individuals is risky. This year the Worldwide
Ireland Funds Conference in Dublin will be focusing on these issues and we will
launch a series of key initiatives to address them over the next 3 years.
In the meantime, staff, Directors and supporters alike should take a well-deserved
bow and get a break before we tackle the next great challenges in the life of
The Ireland Funds. Kudos and sincere thanks to one and all. Onward and upward!
Kingsley Aikins
President & CEO
The Worldwide Ireland Funds |